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The challenge
WinMart needed its own photos of real-feeling Vietnamese families — for Tết, promotions and every day — instead of the stock photos everyone else uses.
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Our approach
We cast families, styled sets for Tết and for everyday shopping, shot them in the studio and retouched everything in-house.
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The outcome
A library of warm, on-brand photos the team uses across ads, posters and socials.
Behind the scenes
01. Tết at home
02. Every day
03. In use
Poster
