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The challenge
Frezhtival wanted an Alice in Wonderland vibe for its EDM festival — without using any of Disney’s original artwork. The story’s characters had to stand for the artists playing.
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Our approach
Our guide is the Cheshire Cat, grinning his way into a wonderland of sound. Around him we built a cast: characters for the main acts, each with its own look, style and role.
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The outcome
A key visual and a full cast that turned the line-up into a story.
01. The mood
The final key visual
The Cheshire Cat leads the way: mysterious, mischievous, always grinning — the face of the festival.
Queen of Hearts · Mad Hatter · White Rabbit · Cheshire Cat
02. The characters
Queen of Hearts
King of Hearts
Mad Hatter
Tweedle Twins
White Rabbit
The Caterpillar
03. The DJs
Each act, drawn into Wonderland.
Johnnie B
Mandy
Tilo
Xijaro & Pitch
22Bullets
Mike Hao
