Creative design

JADIFY

Tumblers and cups painted with Vietnamese folk art.

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Client
JADIFY
Year
2024
Service
Creative design
Scope
Product artwork (two collections), key visuals
  1. The challenge

    A drinkware brand wanted cups that are more than cups: gifts with a Vietnamese soul that still look good on a modern desk.

  2. Our approach

    Two hand-drawn collections. Five Elements (Ngũ Hành Kỳ Bảo): carp, kylin, dragon and phoenix — old symbols of luck and plenty. Midnight Lotus (Dạ Sen Nguyệt Ảnh): soft lotus in pink, white and jade, like a modern ink painting.

  3. The outcome

    Collections that work as everyday cups, gifts and décor — on bottles, mugs and tumblers.

Lotus collection · Five Elements collection

01. The lotus collection

Lotus petals in pink, white and jade, drawn by hand, then printed on ceramic, glass and steel.

Lotus collection key visual

Hoa sen

The whole collection.

Sunset lotus bottle and cups

Sunset lotus

Warm pinks for the day.

Midnight lotus bottle and cups

Midnight lotus

Jade and gold for the night.

02. Five Elements, out in nature

Carp turning into a dragon, cranes, lotus: wishes for luck, growth and calm.

Say hi

Got a wild idea?

Grab a coffee with us — in person or online. Tell us a little, and we'll get back to you within a working day.

linh.mac@fratoz.vn
+84 914 389 387