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The challenge
Vinpearl’s riding academy on Vũ Yên Island needed a brand that feels like a classic European equestrian club — and still belongs to the island.
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Our approach
A rider mid-jump inside a crowned shield, framed by laurels. The horse’s flowing mane echoes the proud, sweeping shape of Vũ Yên Island; forest green and soft gold keep it calm and classic.
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The outcome
One crest that sits as well on a saddle pad and an ear bonnet as on the store front, the shelves and the gift boxes.
A horse in full jump
The movement of a show jumper, the pride of a crest. A crown on top, laurels below, and a serif wordmark that would look at home in any old riding club.
Built on x
The height of the letters is the unit x. Every part of the crest — and the 6x of clear space around it — is measured in x, so it never gets squeezed.
01. Saddle up
The crest goes where the horses go.
Saddle pad
Quilted emerald, crest stitched in.
Ear bonnet
Green, white and a thin red line.
Gift box
Textured green, gold foil.
Vinpearl Horse Academy · Vũ Yên Island
02. The tack shop
Saddles, boots and jackets on dark wood, under the same crest.
