Wayfinding & signage

VinWonders Vũ Yên

A signage system for a park full of myths and adventure.

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Client: VinWonders Vũ Yên
Year: 2025
Location: Vũ Yên Island, Hải Phòng
Service: Wayfinding & signage
Scope: Entrance gates, park maps, direction posts, rules boards, height gauges

The challenge

A theme park built on myths and adventure needs signs that feel like part of the story — and still get every visitor, of every age, where they’re going. Outdoors, all year round.
Our approach

One visual language across the park: fairytale architecture, faux wood and wrought metal. Maps, icons, type and colours all speak it, and every sign is drawn to real build proportions.
The outcome

From the gate to the smallest toilet sign, one system that guides people and adds to the adventure — built to last in sun, rain and crowds.

4 sign types in one family
2.5 m tallest direction post
2 languages on every sign
1 visual language, whole park

01. One park, one language

Every zone has its own look — fairytale town, jungle tribe, warrior lands — but the signs work the same everywhere.

Built for the story

Carved masks, faux timber, wrought-iron posts: each sign looks like it grew out of its zone, so it feels like part of the ride — not a notice stuck on top of it.